TY - BOOK ID - 646374 TI - Thinking in new boxes : a new paradigm for business creativity AU - de Brabandere, Luc AU - Iny, Alan PY - 2013 SN - 9780812992953 0812992954 PB - New York, N.Y. Random House DB - UniCat KW - veranderingsmanagement KW - creativiteit KW - organisatiecultuur KW - Business policy KW - Industrial psychology KW - Creative ability in business. KW - Creative thinking. KW - New products. KW - Diffusion of innovations. KW - 366.4 KW - management KW - Innovations, Diffusion of KW - Acculturation KW - Communication KW - Culture diffusion KW - Technological innovations KW - New product development KW - NPD (Marketing) KW - Product development KW - Products, New KW - Commercial products KW - Industrial design KW - Creative thinking (Education) KW - Creative ability KW - Thought and thinking KW - Business creativity KW - Business KW - Success in business KW - bedrijfsleiding, management KW - Bedrijfsbeleid KW - Bedrijfspsychologie KW - Creative ability in business KW - Creative thinking KW - New products KW - Diffusion of innovations UR - https://www.unicat.be/uniCat?func=search&query=sysid:646374 AB - Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments. ER -