TY - BOOK ID - 631223 TI - Value Proposition Design : How to Create Products and Services Customers Want PY - 2014 SN - 9781118968055 9781118968079 9781118968062 9781118973103 1118968050 1118968069 1322877130 1118968077 PB - New Jersey Wiley DB - UniCat KW - Product strategy KW - Consumer behavior KW - Customer services KW - Quality control. KW - Production management KW - Business planning. KW - Strategic planning. KW - Customer relations. KW - Management. KW - Service à la clientèle KW - Qualité KW - Production KW - Projet d'entreprise KW - Planification stratégique KW - Relations avec la clientèle KW - Gestion KW - Contrôle KW - Strategisch management KW - 005.1 KW - productontwikkeling KW - managementtheorie KW - Quality Control KW - Business planning KW - Strategic planning KW - Customer relations KW - Management KW - Quality control KW - Projet d'entreprise. KW - Planification stratégique. KW - Relations avec la clientèle. KW - Gestion. KW - Contrôle. KW - Waardecreatie KW - Managementmodellen KW - Innovatie KW - Veranderingsmanagement KW - Bedrijfsbeleid KW - Servicios KW - Calidad KW - Producción KW - Libros electrónicos KW - 366.43 KW - waardeproposities KW - concurrentie KW - Sparkcollectie Mechelen KW - strategisch management KW - 005.4 KW - Productontwikkeling KW - Managementmodel KW - Bedrijfsmanagement KW - Productinnovatie KW - Productmanagement KW - Customer services - Management KW - Production management - Quality control KW - Economic goods KW - Service industry KW - productiemanagement KW - dienstverlening KW - dienstensector KW - klantentevredenheid KW - CRM (Customer Relationship Management) UR - https://www.unicat.be/uniCat?func=search&query=sysid:631223 AB - Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors? global bestseller, Business Model Generation, this sequel explains how to use the ?Value Proposition Canvas? a practical tool to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won?t work. You?ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers? needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design complements and perfectly integrates with the ?Business Model Canvas? from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.https://www.standaardboekhandel.be/p/value-proposition-design-9781118968055https://www.standaardboekhandel.be/p/value-proposition-design-9781118968055 ER -