TY - BOOK ID - 61158956 TI - Optimal Social Influence AU - Xu, Wen. AU - Wu, Weili. PY - 2020 SN - 303037775X 3030377741 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Mathematical optimization. KW - Algorithms. KW - Mathematical models. KW - Computer science—Mathematics. KW - Optimization. KW - Algorithm Analysis and Problem Complexity. KW - Mathematical Modeling and Industrial Mathematics. KW - Math Applications in Computer Science. KW - Social media. KW - User-generated media KW - Communication KW - User-generated content KW - Optimization (Mathematics) KW - Optimization techniques KW - Optimization theory KW - Systems optimization KW - Mathematical analysis KW - Maxima and minima KW - Operations research KW - Simulation methods KW - System analysis KW - Models, Mathematical KW - Algorism KW - Algebra KW - Arithmetic KW - Foundations UR - https://www.unicat.be/uniCat?func=search&query=sysid:61158956 AB - This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing. . ER -