TY - BOOK ID - 61123315 TI - A fast and frugal finance : bridging contemporary behavioural finance and ecological rationality AU - Forbes, William AU - Igboekwu, Aloysius AU - Modarres-Mousavi, Shabnam AU - Altman, Morris PY - 2020 SN - 0128124962 0128124954 9780128124963 9780128124956 9780128124956 PB - London, England : Elsevier, DB - UniCat KW - Finance KW - Psychological aspects. KW - Funding KW - Funds KW - Economics KW - Currency question KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:61123315 AB - "Demonstrates how well-constructed 'fast and frugal' models can outperform standard models in time and outcome efficiency Focuses on how financial decisions are made in reality, using heuristics, rather than how such decisions should be made Discusses how cognition and the decision-making context interact in producing 'fast and frugal' choices that follow ecological rationality Explores the development of decision-making trees in finance to aid in decision-making"-- ER -