TY - BOOK ID - 597127 TI - Consumer democracy : the marketing of politics PY - 2014 SN - 9780521545242 9780521836685 9781139046107 0521545242 0521836689 1107595797 1107702356 1139046101 PB - Cambridge: Cambridge university press, DB - UniCat KW - Advertising. Public relations KW - Political sociology KW - Advertising, Political KW - Marketing KW - Public relations and politics KW - Communication in politics KW - Campaign management KW - Political campaigns KW - Political aspects KW - Marketing - Political aspects KW - Advertising, Political. KW - Public relations and politics. KW - Communication in politics. KW - Campaign management. KW - Political campaigns. KW - Political aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:597127 AB - This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition. ER -