TY - BOOK ID - 596671 TI - The trojan horse : the growth of commercial sponsorship AU - Whannel, Garry AU - Philips, Deborah PY - 2013 SN - 9781472507389 9781472508386 9781472512024 1472508386 147250738X 1474224296 1472512022 1472545141 9781472545145 PB - New York, NY : Bloomsbury, DB - UniCat KW - Firms and enterprises KW - anno 2010-2019 KW - anno 1900-1999 KW - anno 2000-2009 KW - United Kingdom KW - Corporate sponsorship KW - History KW - E-books KW - Sponsorship, Corporate KW - History. KW - Central / national / federal government policies UR - https://www.unicat.be/uniCat?func=search&query=sysid:596671 AB - The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g ER -