TY - BOOK ID - 58335636 TI - Towards sustainable innovation : a five step approach to sustainable change AU - Pastoors, Sven AU - Scholz, Ulrich AU - Becker, Joachim H. AU - van Dun, Rob PY - 2017 SN - 3828866557 3828839037 PB - Tectum Wissenschaftsverlag DB - UniCat KW - Green marketing. KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Marketing KW - Environmental aspects KW - Economics KW - sustainability KW - innovation KW - corporate responsibility KW - sustainable change UR - https://www.unicat.be/uniCat?func=search&query=sysid:58335636 AB - With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification & Definition of the problem -Ideation & Evaluation of the solutions -Testing & Enrichment of the solutions -Implementation of the solutions & Green Marketing ER -