TY - BOOK ID - 58318419 TI - Set design for printed matter. A new approach to graphic design PY - 2018 SN - 9788416851669 8416851662 PB - Promopress Editions DB - UniCat KW - Grafische vormgeving KW - Papierkunst KW - Graphic arts KW - Commercial art KW - 766.039 KW - 766:659.12 KW - Driedimensionale ; 3D ; grafische ontwerpen KW - Art, Graphic KW - Arts, Graphic KW - Graphic design (Graphic arts) KW - Graphics KW - Art KW - Visual communication KW - Advertising, Art in KW - Advertising, Pictorial KW - Advertising art KW - Art, Commercial KW - Art in advertising KW - Commercial design KW - Advertising KW - Art and industry KW - Posters KW - Motion picture billboards KW - Gebruiksgrafiek ; 2000 - 2050 KW - Gebruiksgrafiek ; ontwerp en vormgeving van reclame KW - 766.31.045 KW - Grafische industrie en ontwerp ; beeld ; reclame ; thema's ; promotionele fotografie UR - https://www.unicat.be/uniCat?func=search&query=sysid:58318419 AB - Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. The works featured are sure to inspire graphic designers to conceptualize, create, and innovate. In an era of ubiquitous digital images, handmade designs carry unexpected force and creativity. Set design is more than prop building; it is a combination of craftsmanship, creativity, and styling in which textures, colors, and shapes all play a part in creating an image that conventional graphic design techniques simply cannot achieve. Going behind the scenes of the design process, this book examines creative and strategic elements of set design such as handmade craftsmanship and 3D graphics. By deploying complex paper techniques and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly. ER -