TY - BOOK ID - 5825947 TI - Taken by surprise : cutting-edge collaborations between designers, artists and brands AU - Ehmann, Sven AU - Klanten, Robert. AU - Sinofzik, Anna PY - 2012 SN - 9783899554212 3899554213 PB - Berlin Gestalten DB - UniCat KW - Commercial art. KW - Artistic collaboration. KW - Branding (Marketing) KW - Designers. KW - Artists. KW - 7.039 KW - Persons KW - Design KW - Brand name products KW - Marketing KW - Advertising KW - Collaboration, Artistic KW - Creation (Literary, artistic, etc.) KW - Group work in art KW - Advertising, Art in KW - Advertising, Pictorial KW - Advertising art KW - Art, Commercial KW - Art in advertising KW - Commercial design KW - Art KW - Art and industry KW - Graphic arts KW - Posters KW - Visual communication KW - Motion picture billboards KW - Kunstgeschiedenis ; 2000 - 2050 KW - 749.039 KW - Beeldende kunst ; samenwerking kunstenaars, ontwerpers en reclame KW - Artistieke en commerciƫle samenwerkingsverbanden ; 21ste eeuw KW - Industrieel en grafisch design ; toegepast ; 21ste eeuw KW - Communication Design ; 21ste eeuw KW - Ingrepen in de architecturale en stedenbouwkundige ruimte ; promotie van merken KW - Merken ; merkwaarde ; merk en ontwerp KW - Brand Identity KW - Meubelkunst en design ; 2000 - 2050 KW - hedendaagse kunst KW - reclamevormgeving KW - vormgeving KW - Product strategy KW - Contemporary [style of art] KW - design [discipline] KW - merkbeleid KW - advertising KW - Artistic collaboration KW - Artists KW - Commercial art KW - Designers KW - communication design UR - https://www.unicat.be/uniCat?func=search&query=sysid:5825947 AB - Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector's items; as well as guerilla urban interventions and exclusive events. ER -