TY - BOOK ID - 5707371 TI - Playful type 2. Ephemeral lettering & illustrative fonts PY - 2010 SN - 9783899552201 9783899553185 3899553187 PB - Berlijn Die Gestalten Verlag GmbH & Co DB - UniCat KW - Graphic signs KW - typography KW - typografie KW - alphabets [symbols] KW - alfabetten KW - Commercial art KW - Graphic design (Typography) KW - 684.3, typografie KW - illustraties KW - 766.021 KW - grafisch design KW - grafische vormgeving KW - grafisch ontwerp KW - lettertypes KW - 766:655.24 KW - Grafische vormgeving ; typografie ; 2005-2008 KW - Typografie ; letters ; handgemaakte ; speelse KW - Typographic design KW - Design KW - Printing KW - Layout (Printing) KW - Advertising, Art in KW - Advertising, Pictorial KW - Advertising art KW - Art, Commercial KW - Art in advertising KW - Commercial design KW - Advertising KW - Art KW - Art and industry KW - Graphic arts KW - Posters KW - Visual communication KW - Motion picture billboards KW - Gebruiksgrafiek ; typografie ; lettertypes KW - departement Beeldende Kunst 08 KW - Lettertypes KW - 684.3 KW - typografisch ontwerpen - typografisch tekenen - letters en drukvormen KW - Lettertype KW - Typographie KW - Alphabet KW - Caractère KW - Graphisme KW - Dessin KW - 766.21.039 KW - Grafische industrie en ontwerp ; schrift ; kalligrafie & lettering ; 2000 - 2050 UR - https://www.unicat.be/uniCat?func=search&query=sysid:5707371 AB - Playful Type 2 examines how designers are using a variety of techniques to produce typography and lettering in a range of innovative styles. It not only features high-quality type design and diverse applications for original lettering, but also insightful texts and interviews with leading typographers that explore current developments. This book is a timely investigation of how designers are trying to find solutions to counter the fact that more and more messages are being communicated in plain text on digital platforms such as cell phones. It documents the innovative, more personal lettering techniques that today’s designers are developing by hand that not only simply present content, but also enrich it creatively. ER -