TY - BOOK ID - 5545940 TI - International business strategy PY - 2013 SN - 9781107027893 1107027896 9781107683099 1107683092 1107357772 1107255600 1107345650 1107341906 1139227165 1107348153 PB - Cambridge : Cambridge University Press, DB - UniCat KW - International business enterprises KW - Strategic planning. KW - Strategic planning KW - Entreprises multinationales KW - Planification stratégique KW - Management. KW - Management KW - Case studies. KW - Gestion KW - Cas, Etudes de KW - AA / International- internationaal KW - 650 KW - Theorieën en grondbeginselen. Management. KW - 339.8 KW - MA 2015-2016 KW - Internationaal management KW - OO Multinationale bedrijfsstrategie KW - BUSINESS & ECONOMICS / International / General. KW - Business & economics / international / general. KW - Planification stratégique KW - MA 2017-2018 KW - Goal setting (Strategic planning) KW - Planning, Strategic KW - Strategic intent (Strategic planning) KW - Strategic management KW - Planning KW - Business planning KW - Theorieën en grondbeginselen. Management KW - Theorieën en grondbeginselen. Management KW - MA International business 2019-2020 KW - OO Global strategic management KW - MA IZ 2020-2021 KW - MBA International Business 2020-2021 KW - MBA SBM 2020-2021 KW - MA FM / verbredende keuzeopleiding 2020-2021 KW - OO Multinationale bedrijfsstrategie (*) KW - Business policy KW - MBA 2021-2022 KW - MA Educatieve MA in de economie 2021-2022 KW - MA IZ 2021-2022 KW - MA IZ 2022-2023 KW - MBA 2022-2023 KW - Business, Economy and Management KW - Business Management KW - Stratégie internationale de l'entreprise KW - MA Educatieve MA 2023-2024 UR - https://www.unicat.be/uniCat?func=search&query=sysid:5545940 AB - "Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"-- ER -