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TY  - BOOK
ID  - 5477106
TI  - Postmodern consumer research : the study of consumption as text
AU  - Hirschman, Elizabeth Caldwell
AU  - Holbrook, Morris B.
AU  - Association for Consumer Research (U.S.).
PY  - 1992
SN  - 9780803947436 0803947429 9780803947429 0803947437 1322421927 1483325946 1452253366 9781452253367
PB  - Newbury Park. Sage Publications
DB  - UniCat
KW  - Consumers
KW  - Knowledge, Theory of
KW  - Consommateurs
KW  - Théorie de la connaissance
KW  - Research.
KW  - History.
KW  - Recherche
KW  - Histoire
KW  - Théorie de la connaissance
KW  - Market research
KW  - Consumer research
KW  - Research
KW  - History
KW  - E-books
KW  - Consumers - Research.
KW  - Knowledge, Theory of - History.
UR  - https://www.unicat.be/uniCat?func=search&query=sysid:5477106
AB  - The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.
ER  -