TY - BOOK ID - 5401472 TI - La science du shopping : comment le merchandising influence l'achat PY - 2007 SN - 9782744062728 2744062723 PB - Paris : Village mondial, DB - UniCat KW - Consumer behavior KW - Market surveys KW - Merchandising KW - Consommateurs KW - Etudes de marché KW - Marchandisage KW - Comportement KW - Social Sciences and Humanities. Consumer Studies KW - Consumer Behaviour KW - Consumer Behaviour. KW - Etudes de marché KW - Consommateurs - Comportement UR - https://www.unicat.be/uniCat?func=search&query=sysid:5401472 AB - ER -