TY - BOOK ID - 5312771 TI - Sex in advertising : perspectives on the erotic appeal AU - Reichert, Tom. AU - Lambiase, Jacqueline PY - 2003 SN - 0805841172 0805841180 1135638209 9786612321986 1282321986 1410607062 9781410607065 9780805841176 9780805841183 9781135638160 9781135638207 9781135638214 PB - Mahwah Erlbaum DB - UniCat KW - Sex in advertising KW - Sexualité dans la publicité KW - 658.81 KW - #SBIB:309H2821 KW - #SBIB:309H402 KW - #SBIB:034.AANKOOP KW - Advertising KW - Sales organization KW - Reclameboodschap: functies, genres, taalgebruik historiek KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... KW - Sex in advertising. KW - 658.81 Sales organization KW - Sexualité dans la publicité KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, UR - https://www.unicat.be/uniCat?func=search&query=sysid:5312771 AB - Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interp ER -