TY - BOOK ID - 52576079 TI - Flagship marketing AU - Kent, Tony AU - Brown, Reva Berman PY - 2009 SN - 0415436028 0415812119 113407669X 9786611901318 1281901318 0203887085 9780203887080 9780415436021 9781134076642 9781134076680 9781134076697 9780415812115 PB - Abingdon, Oxon New York, NY Routledge DB - UniCat KW - Flagship stores KW - Branding (Marketing) KW - Place marketing. KW - Boosterism (Place promotion) KW - Destination marketing KW - Place promotion KW - Placemarketing KW - Marketing KW - Publicity KW - Brand name products KW - Advertising KW - Chain stores KW - Marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:52576079 AB - Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial an ER -