TY - BOOK ID - 52128029 TI - Pink globalization : Hello Kitty's trek across the Pacific PY - 2013 SN - 9780822353515 9780822353638 0822353636 PB - Durham : Duke University Press, DB - UniCat KW - Hello Kitty (Fictitious character). KW - Exports KW - Character merchandising. KW - Globalization. KW - Japan KW - Commerce. KW - Character merchandising KW - Globalization KW - Global cities KW - Globalisation KW - Internationalization KW - International relations KW - Anti-globalization movement KW - International trade KW - Merchandising KW - Advertising characters KW - Hello Kitty KW - Kitty White KW - White, Kitty KW - ハロー・キティ KW - Harō Kiti KW - キティ・ホワイト KW - ホワイト, キティ KW - Kiti Howaito KW - Howaito, Kiti KW - Хелоу Кити KW - Khelou Kiti KW - 헬로키티 KW - Hellok'it'i KW - Hello K'it'i KW - הלו קיטי KW - Helo Ḳiṭi KW - Хело Кити KW - 凱蒂貓 KW - Kaidi Mao KW - J4143 KW - J4365 KW - J4129 KW - Japan: Sociology and anthropology -- cultural trends and movements -- popular culture KW - Japan: Economy and industry -- business methods and management -- marketing and advertising KW - Japan: Sociology and anthropology -- cross-cultural contacts, contrasts and globalization UR - https://www.unicat.be/uniCat?func=search&query=sysid:52128029 AB - "In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures."--Publisher's description. ER -