TY - BOOK ID - 5184598 TI - Service management and marketing : managing the moments of truth in service competition PY - 1990 SN - 0669200352 PB - Lexington, Mass. : Lexington Books, DB - UniCat KW - Customer services KW - Service industries KW - Service à la clientèle KW - Services (Industrie) KW - Marketing KW - Customer services. KW - Social Sciences and Humanities. Marketing KW - Marketing. KW - Marketing Types KW - Marketing Types. KW - Service à la clientèle UR - https://www.unicat.be/uniCat?func=search&query=sysid:5184598 AB - ER -