TY - BOOK ID - 51248469 TI - Managing product development PY - 2023 SN - 0195074386 1423737628 0195360710 1280441534 1601298722 9781423737629 9781601298720 9780195074383 9781280441530 9786610441532 6610441537 0197703321 PB - New York ; Oxford University Press, DB - UniCat KW - New products KW - Product management. KW - Management. KW - Brand management KW - Management, Product KW - Marketing KW - Management KW - Product management KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:51248469 AB - Bringing together the work of leading international researchers in the field of product innovation and development, this book provides a comprehensive range of studies in successful product development in different industries. ER -