TY - BOOK ID - 49861763 TI - Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America AU - McKenna, Elizabeth AU - Han, Hahrie PY - 2014 SN - 0199394636 PB - New York : Oxford University Press, DB - UniCat KW - Presidents KW - Political campaigns KW - Political participation KW - Government - U.S. KW - Law, Politics & Government KW - Political Institutions & Public Administration - U.S., Executive Branch KW - Election KW - Obama, Barack. KW - United States KW - Politics and government. KW - Presidency KW - Heads of state KW - Executive power KW - Obama, Barack Hussein KW - Government KW - History, Political KW - Obama, Barack UR - https://www.unicat.be/uniCat?func=search&query=sysid:49861763 AB - Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it. ER -