TY - BOOK ID - 4954347 TI - Rhetoric and ideology in advertising : a content analytical study of American advertising AU - Andrén, Gunnar AU - Ericsson, Lars O. AU - Ohlsson, Ragnar PY - 1978 SN - 9138037114 PB - Stockholm Liber DB - UniCat KW - Advertising KW - Publicité KW - #SBIB:309H516 KW - #SBIB:309H527 KW - #SBIB:309H2821 KW - 659.1 KW - Verbale communicatie: retoriek KW - Audiovisuele communicatie: retoriek KW - Reclameboodschap: functies, genres, taalgebruik historiek KW - Publicity. Advertising KW - 659.1 Publicity. Advertising KW - Publicité UR - https://www.unicat.be/uniCat?func=search&query=sysid:4954347 AB - ER -