TY - BOOK ID - 4885364 TI - Understanding new media : extending Marshall McLuhan PY - 2016 VL - 2 SN - 23747676 SN - 9781433131479 1433131471 PB - New York, N.Y.: Lang, DB - UniCat KW - Mass media KW - Médias KW - History KW - Technological innovations. KW - Histoire KW - Innovations KW - McLuhan, Marshall, KW - Technological innovations KW - Médias KW - McLuhan, Marshall KW - Mass media - History - 20th century KW - Mass media - History - 21st century KW - Mass media - Technological innovations KW - McLuhan, Marshall, - 1911-1980. - Understanding media KW - McLuhan, Marshall, - 1911-1980 UR - https://www.unicat.be/uniCat?func=search&query=sysid:4885364 AB - Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a ±global village, <U+00bb> making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression ±the medium is the message.<U+00bb> These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan?s Understanding Media to analyze the ±new media<U+00bb> McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. ER -