TY - BOOK ID - 4865498 TI - Advances in National Brand and Private Label Marketing : Second International Conference, 2015 AU - Martínez-López, Francisco J. AU - Gázquez-Abad, Juan Carlos. AU - Sethuraman, Raj. PY - 2015 SN - 9783319201825 3319201816 9783319201818 3319201824 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Economics/Management Science. KW - Marketing. KW - Industrial, Organisational and Economic Psychology. KW - e-Business/e-Commerce. KW - Business Strategy/Leadership. KW - Economics. KW - Applied psychology. KW - Economie politique KW - Marketing KW - Branding (Marketing) -- Congresses. KW - Corporate culture -- Congresses. KW - Industrial management. KW - Marketing -- Cross-cultural studies. KW - Commerce KW - Business & Economics KW - Marketing & Sales KW - Branding (Marketing) KW - Brand name products KW - Business. KW - Leadership. KW - E-business. KW - Electronic commerce. KW - E-commerce. KW - Industrial psychology. KW - Business and Management. KW - Advertising KW - Industrial and Organizational Psychology. KW - Ability KW - Command of troops KW - Followership KW - Cybercommerce KW - E-business KW - E-commerce KW - E-tailing KW - eBusiness KW - eCommerce KW - Electronic business KW - Internet commerce KW - Internet retailing KW - Online commerce KW - Web retailing KW - Information superhighway KW - Applied psychology KW - Psychagogy KW - Psychology, Practical KW - Social psychotechnics KW - Psychology KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Business psychology KW - Industrial psychology KW - Psychotechnics KW - Industrial engineering KW - Personnel management KW - Psychology, Applied KW - Industrial psychologists UR - https://www.unicat.be/uniCat?func=search&query=sysid:4865498 AB - This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona. ER -