TY - BOOK ID - 4863141 TI - Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference AU - Robinson, Jr., Leroy. AU - Academy of Marketing Science. PY - 2015 SN - 9783319108643 3319108638 9783319108636 3319108646 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Economics/Management Science. KW - Marketing. KW - Business Strategy/Leadership. KW - Sales/Distribution/Call Center/Customer Service. KW - Economics. KW - Economie politique KW - Marketing KW - Commerce KW - Business & Economics KW - Marketing & Sales KW - Cost control. KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Business. KW - Leadership. KW - Sales management. KW - Business and Management. KW - Sales/Distribution. KW - Industrial management KW - Aftermarkets KW - Selling KW - Management, Sales KW - Ability KW - Command of troops KW - Followership UR - https://www.unicat.be/uniCat?func=search&query=sysid:4863141 AB - Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland. ER -