TY - BOOK ID - 48310197 TI - Testing business ideas : a field guide to rapid experimentation AU - Bland, David AU - Osterwalder, Alexander PY - 2020 SN - 9781119551447 1119551447 9781119551423 9781119551416 PB - John Wiley and Sons DB - UniCat KW - Strategisch management KW - Strategievorming KW - Productontwikkeling KW - Consumer research. KW - New products. KW - Strategic planning. KW - 360.8 KW - businessmodellen KW - innovatie KW - Sparkcollectie Mechelen KW - start-ups KW - ondernemen KW - Ondernemen KW - 005.4 KW - Kostenbeheersing KW - Productinnovatie KW - Veranderingsmanagement UR - https://www.unicat.be/uniCat?func=search&query=sysid:48310197 AB - 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas- Close the knowledge gap between strategy and experimentation/validation- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable processhttps://www.standaardboekhandel.be/p/testing-business-ideas-9781119551447https://www.standaardboekhandel.be/p/testing-business-ideas-9781119551447 ER -