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TY  - BOOK
ID  - 4815340
TI  - Religion as brands : new perspectives on the marketization of religion and spirituality
AU  - Usunier, Jean-Claude
AU  - Stolz, Jörg
PY  - 2018
SN  - 9781409467557 1409467554 9781409467564 1317067088 1315605082 1409467562 9781315605081 9781317067078 9781317067085 9781138546240 1138546240 1409467570
PB  - Burlington: Ashgate,
DB  - UniCat
KW  - Religion
KW  - Branding (Marketing)
KW  - Consumption (Economics)
KW  - Stratégie de marque
KW  - Consommation (Economie politique)
KW  - Economic aspects.
KW  - Aspect économique
KW  - 316:2
KW  - Consumer demand
KW  - Consumer spending
KW  - Consumerism
KW  - Spending, Consumer
KW  - Demand (Economic theory)
KW  - Brand name products
KW  - Marketing
KW  - Advertising
KW  - Religion and economics
KW  - Godsdienstsociologie
KW  - 316:2 Godsdienstsociologie
KW  - Stratégie de marque
KW  - Aspect économique
KW  - Economic aspects
KW  - Religion - Economic aspects.
KW  - Religion - Economic aspects
KW  - religions as brands
KW  - the marketization of religion and spirituality
KW  - global commoditization of religions through GATS, WTO, and marketing practices
KW  - marketing and branding religion and spirituality
KW  - The International Christian Fellowship
KW  - ICF
KW  - religious event management
KW  - branding
KW  - music
KW  - religion
KW  - the 'Hillsong Sound'
KW  - marketing of spiritual services
KW  - the religious entrepreneur
KW  - the popularizing of 'Justly Balanced Islam' in France
KW  - healing by Islam
KW  - prophetic Rite - roqya
KW  - Salafism in France and Belgium
KW  - religious and spiritual consuming
KW  - adding imaginative value
KW  - the commodification of social action
KW  - religious brand loyalty
KW  - religious affiliation grouping
KW  - sustainable consumer behavior
KW  - economic analyses of religious phenomena
KW  - sources of religious pluralism
KW  - pluralism and participation
KW  - authority and freedom
KW  - economics and secularization
KW  - the Temple of Jerusalem
KW  - Jewish Monotheism as a selling proposition
UR  - https://www.unicat.be/uniCat?func=search&query=sysid:4815340
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ER  -