TY - BOOK ID - 48142496 TI - Werbung als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis PY - 1976 SN - 3110837145 3110066769 PB - De Gruyter DB - UniCat KW - Advertising. KW - Ads KW - Advertisements KW - Advertising KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling UR - https://www.unicat.be/uniCat?func=search&query=sysid:48142496 AB - To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. ER -