TY - BOOK ID - 46189203 TI - Research Methodology in Marketing : Theory Development, Empirical Approaches and Philosophy of Science Considerations AU - Eisend, Martin. AU - Kuss, Alfred. PY - 2019 SN - 3030107949 3030107930 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Marketing. KW - Research-Moral and ethical aspec. KW - Sociology-Research. KW - Research Ethics. KW - Research Methodology. KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Marketing KW - Marketing research KW - Sociology KW - Methodology. KW - Research. KW - Sociological research KW - Research—Moral and ethical aspects. KW - Sociology—Research. KW - Science KW - Science Ethics. KW - Sociological Methods. KW - Moral and ethical aspects. KW - Science and ethics UR - https://www.unicat.be/uniCat?func=search&query=sysid:46189203 AB - This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation. ER -