TY - BOOK ID - 438348 TI - Street-Smart Advertising : How to Win the Battle of the Buzz PY - 2010 SN - 9781442203358 9781442203365 1442203366 1442203358 9786612713767 1282713760 9781282713765 0742541363 0742541371 9780742541368 9780742541375 PB - Lanham : Rowman & Littlefield Publishers, DB - UniCat KW - Advertising. Public relations KW - adverteren KW - Graphic arts KW - typografie KW - grafische vormgeving KW - mediaplanning KW - digitale ontwerptechnieken KW - Applied arts. Arts and crafts KW - Advertising media planning. KW - Advertising. KW - Business & economics KW - Business. KW - Commercial art. KW - Creation (literary, artistic, etc.). KW - Graphic design (typography). KW - Advertising & promotion. KW - Creation (Literary, artistic, etc.). KW - Graphic design (Typography). KW - Graphic design (Typography) KW - Creation (Literary, artistic, etc.) KW - Publicité KW - Art publicitaire KW - Arts graphiques KW - Plans médias KW - Création (Arts) KW - Advertising KW - Commercial art KW - Advertising media planning KW - E-books KW - Creative ability in art KW - Creative ability in literature KW - Art KW - Imagination KW - Inspiration KW - Literature KW - Creative ability KW - Originality KW - Advertising media, Choice of KW - Advertising media selection KW - Media planning in advertising KW - Typographic design KW - Design KW - Printing KW - Layout (Printing) KW - Advertising, Art in KW - Advertising, Pictorial KW - Advertising art KW - Art, Commercial KW - Art in advertising KW - Commercial design KW - Art and industry KW - Posters KW - Visual communication KW - Motion picture billboards KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling UR - https://www.unicat.be/uniCat?func=search&query=sysid:438348 AB - Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking ER -