TY - BOOK ID - 36714831 TI - Globalization, Oral Performance, and African Traditional Poetry PY - 2018 SN - 331975078X 3319750798 PB - Cham : Springer International Publishing : Imprint: Palgrave Pivot, DB - UniCat KW - Ethnology-Africa. KW - Africa-Politics and government. KW - Communication. KW - African literature. KW - African Languages. KW - African Culture. KW - African Politics. KW - Development Communication. KW - African Literature. KW - Communication, Primitive KW - Mass communication KW - Sociology KW - Black literature (African) KW - Authors, African KW - Ethnology—Africa. KW - Africa—Politics and government. KW - African languages. UR - https://www.unicat.be/uniCat?func=search&query=sysid:36714831 AB - This book discusses globalization trends and influences on traditional African oral literary performance and the direction that Ilorin oral art is forced to take by the changes of the twenty-first century electronic age. It seeks a new definition of contemporary African bourgeois in terms of their global reach, imitation of foreign forms, and collaboration with the owners of primary agencies. Additionally, it makes a case that African global lords or new bourgeoisie who are largely products of the new global capital and multinational corporations’ socio-political and cultural influences fashion their tastes after Western cultures as portrayed in the digital realm. Abdul-Rasheed Na’Allah is Vice-Chancellor, Chief Executive Officer, and Professor of English and Comparative Literature at Kwara State University, Nigeria. He is co-author of Introduction to African Oral Literature and Performance (2005), and author of Africanity, Islamicity and Performativity: Identity in the House of Ilorin (2009), African Discourse in Islam, Oral Traditions, and Performance (2010), and Cultural Globalization And Plurality: Africa and the New World (2011). ER -