TY - JFULL ID - 3545267 TI - Journal of international marketing. AU - Eli Broad Graduate School of Management. AU - American Marketing Association. PY - 1993 SN - 15477215 1069031X PB - East Lansing, MI : Michigan State University Press, DB - UniCat KW - Export marketing KW - Export marketing. KW - HW_MM KW - Management KW - Management. KW - Marketing. KW - International marketing KW - Overseas marketing KW - Marketing KW - Handel zagraniczny UR - https://www.unicat.be/uniCat?func=search&query=sysid:3545267 AB - Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing. ER -