TY - BOOK ID - 353712 TI - Handbook of media management and economics AU - Albarran, Alan B. AU - Chan-Olmsted, Sylvia M. AU - Wirth, Michael O. PY - 2006 SN - 0805850031 080585004X 9786612326905 1135611688 1299285457 1282326902 1410615588 PB - New York, N.Y. Routledge DB - UniCat KW - Mass communications KW - Mass media KW - Economic aspects. KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:353712 AB - This comprehensive 'Handbook' provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. Edited by three well-known and widely published scholars, the 'Handbook' is the definitive source for study in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the 'Handbook' provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. Standing alone as a thorough summary of existing theory and research, the 'Handbook of Media Management and Economics' will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come. ER -