TY - BOOK ID - 3531277 TI - Strategic marketing : a handbook for innovative thinking! PY - 2015 SN - 9789462922648 9462922640 PB - Leuven Acco DB - UniCat KW - Marketing KW - Management KW - Handbooks, manuals, etc. KW - 658. KW - Strategisch marketingmanagement KW - Marketingplanning KW - Creative marketing KW - Marketingstrategieën KW - 658 KW - Marketingstrategie KW - Financiewezen UR - https://www.unicat.be/uniCat?func=search&query=sysid:3531277 AB - The new 'sense of urgency' in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today's markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of increasing global competition.Threats are only really threatening if an organization fails to tackle its own weaknesses quickly and effectively. A good customer relations policy always generates competitive advantages, while an excellent knowledge of customers, markets and the wider environment leads to more accurate prognoses and a corresponding reduction of risks.This handbook was written specifically for students following commercial bachelor and master courses (who already have a basic knowledge of marketing) and marketing professionals who have just started their careers.Bron : http://www.acco.be ER -