TY - BOOK ID - 3490043 TI - Business to business marketing : from industrial to business marketing AU - Malaval, Philippe AU - Bénaroya, Christophe AU - Digout, Jacques AU - Szapiro, Gabriel PY - 2013 SN - 9782804182670 2804182673 2807347304 PB - Bruxelles: De Boeck, DB - UniCat KW - Industrial marketing KW - Industriële marketing KW - Marketing industriel KW - Entrepreneuriat KW - Commerce interentreprises KW - Marketing KW - Management KW - Gestion KW - Services KW - Service industries KW - Industrial marketing - Management KW - Marketing industriel - Gestion KW - Commerce interentreprises - Cas, Etudes de KW - Marketing - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:3490043 AB - ER -