TY - BOOK ID - 3335611 TI - Mass appeal PY - 2010 VL - *1 SN - 9780521717779 9780521889087 9780511781735 9780511932755 0511932758 0511781733 0521889081 0521717779 0511852606 1107211859 1282908278 9786612908279 0511931417 0511927568 0511925026 0511930070 9780511852602 9781107211858 9781282908277 6612908270 9780511931413 9780511927560 9780511925023 9780511930072 PB - Cambridge New York Cambridge University Press DB - UniCat KW - Motion pictures KW - Radio programs KW - Television programs KW - History KW - United States KW - 20th century KW - Programs, Television KW - Shows, Television KW - Television shows KW - TV shows KW - Television broadcasting KW - Electronic program guides (Television) KW - Television scripts KW - Programs, Radio KW - Radio shows KW - Shows, Radio KW - Radio broadcasting KW - Radio scripts KW - Arts and Humanities UR - https://www.unicat.be/uniCat?func=search&query=sysid:3335611 AB - Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century. ER -