TY - BOOK ID - 33118125 TI - Affect, emotion and rhetorical persuasion in mass communication AU - Zhang, Lei AU - Clark, Carlton PY - 2019 SN - 9780815374381 0815374380 9780815374398 0815374399 9781351242363 1351242369 9781351242370 9781351242356 1351242350 9781351242349 1351242342 1351242377 PB - New York, N.Y.: Routledge, DB - UniCat KW - Mass media KW - Psychological aspects. KW - Social aspects. KW - Political aspects. KW - Influence. KW - Literary rhetorics KW - Mass communications KW - Pragmatics KW - Social psychology KW - Communication in politics KW - Psychological aspects KW - Social aspects KW - Political aspects KW - Influence KW - E-books KW - Mass media Political aspects KW - Mass media - Psychological aspects KW - Mass media - Social aspects KW - Mass media - Political aspects KW - Mass media - Influence UR - https://www.unicat.be/uniCat?func=search&query=sysid:33118125 AB - "This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world. With chapter-by-chapter discussion questions, as well as links to further research online, this text offers both a theoretical overview and the latest research in the field. Interdisciplinary in approach, it will be of use to advanced undergraduate and graduate students in communication, rhetoric, political science, social psychology, sociology, and cultural studies"-- ER -