TY - BOOK ID - 32940204 TI - Market Driven Political Advertising : Social, Digital and Mobile Marketing PY - 2018 SN - 3319777300 3319777297 PB - Cham : Springer International Publishing : Imprint: Palgrave Pivot, DB - UniCat KW - Business. KW - Internet marketing. KW - Public relations. KW - Great Britain KW - United States KW - Business and Management. KW - Online Marketing/Social Media. KW - Corporate Communication/Public Relations. KW - British Politics. KW - US Politics. KW - Politics and government. KW - Advertising, Political. KW - Advertising in politics KW - Political advertising KW - Politics, Practical KW - Press and politics KW - Great Britain-Politics and gover. KW - United States-Politics and gover. KW - Business KW - Industries KW - PR (Public relations) KW - Advertising KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Online marketing KW - Web marketing KW - World Wide Web marketing KW - Electronic commerce KW - Marketing KW - Public relations KW - Great Britain—Politics and government. KW - United States—Politics and government. KW - Telemarketing. KW - Communication in organizations. KW - Europe—Politics and government. KW - America—Politics and government. KW - Digital Marketing. KW - Corporate Communication. KW - European Politics. KW - American Politics. KW - Organizational communication KW - Organization KW - Electronic marketing KW - Telephone marketing KW - Direct marketing KW - Telematics KW - Telephone selling UR - https://www.unicat.be/uniCat?func=search&query=sysid:32940204 AB - Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. . ER -