TY - BOOK ID - 32075140 TI - Language, Identity and Cycling in the New Media Age : Exploring Interpersonal Semiotics in Multimodal Media and Online Texts PY - 2018 SN - 1137519517 1137519509 9781137519504 9781137519504 PB - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, DB - UniCat KW - Linguistics. KW - Culture KW - Applied linguistics. KW - Semantics. KW - Sociolinguistics. KW - Semiotics. KW - Sports. KW - Popular Science in Sports. KW - Cultural and Media Studies, general. KW - Applied Linguistics. KW - Study and teaching. KW - Linguistic analysis (Linguistics) KW - Cycling. KW - Semeiotics KW - Semiology (Linguistics) KW - Semantics KW - Signs and symbols KW - Structuralism (Literary analysis) KW - Bicycle riding KW - Bicycle transportation KW - Bicycling KW - Aerobic exercises KW - Locomotion KW - Bicycles KW - Dicycles KW - Tricycles KW - Unicycles KW - Analysis, Linguistic (Linguistics) KW - Analysis (Philosophy) KW - Grammar, Comparative and general KW - Culture-Study and teaching. KW - Formal semantics KW - Semasiology KW - Semiology (Semantics) KW - Comparative linguistics KW - Information theory KW - Language and languages KW - Lexicology KW - Meaning (Psychology) KW - Linguistics KW - Field sports KW - Pastimes KW - Recreations KW - Recreation KW - Athletics KW - Games KW - Outdoor life KW - Physical education and training KW - Language and society KW - Society and language KW - Sociology of language KW - Language and culture KW - Sociology KW - Integrational linguistics (Oxford school) KW - Social aspects KW - Sociological aspects KW - Culture—Study and teaching. KW - Semiotics KW - Cycling UR - https://www.unicat.be/uniCat?func=search&query=sysid:32075140 AB - This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling. Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist. . ER -