TY - BOOK ID - 31394292 TI - Taming capitalism before its triumph : public service, distrust, and 'projecting' in early modern England PY - 2018 SN - 9780198739173 0198739176 0191059684 0191802301 PB - Oxford : Oxford University Press, DB - UniCat KW - History of the United Kingdom and Ireland KW - anno 1600-1699 KW - Entrepreneurship KW - Entrepreneur KW - Intrapreneur KW - Capitalism KW - Business incubators KW - History KW - England KW - Economic conditions KW - 1600-1699 UR - https://www.unicat.be/uniCat?func=search&query=sysid:31394292 AB - This study examines the darker side of England's culture of economic improvement between 1640 and 1720. It is often suggested that England in this period grew strikingly confident of its prospect for unlimited growth. Indeed, merchants, inventors, and others promised to achieve immense profit and abundance. Such flowery promises were then, as now, prone to perversion, however. This volume is concerned with the taming of incipient capitalism - how a society in the past responded when promises of wealth creation went badly wrong. The notion of 'projecting' played a key role in this process. Thriving theatre, literature, and popular culture in the age of Ben Jonson began elaborating on predominantly negative images of entrepreneurs or 'projectors' as people who pursued Crown's and their own profits at the public's expense. ER -