TY - BOOK ID - 30956125 TI - Fundamentals of public relations and marketing communications in Canada AU - Carney, William Wray AU - Lymer, Leah-Ann PY - 2015 SN - 9781772120622 1772120626 1772120448 9781772120448 PB - Edmonton, Canada : Pica Pica Press, DB - UniCat KW - E-books KW - Communication in marketing KW - Public relations KW - Business KW - Industries KW - PR (Public relations) KW - Advertising KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Marketing KW - Communication. KW - Postsecondary Education. KW - Public Relations. UR - https://www.unicat.be/uniCat?func=search&query=sysid:30956125 AB - "Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada."-- ER -