TY - BOOK ID - 30953749 TI - Narrative and numbers : the value of stories in business PY - 2017 SN - 9780231542746 9780231180481 0231542747 0231180489 PB - New York, N.Y. Columbia Business School Publishing DB - UniCat KW - E-books KW - Financial analysis KW - Advertising. Public relations KW - Narrative inquiry (Research method). KW - Business communication. KW - Feedback (Psychology). KW - Corporations KW - Narrativität. KW - Unternehmensbewertung. KW - Unternehmenserfolg. KW - Aziende KW - Valuation. KW - Valorizzazione KW - Ruolo dell'arte del narrare. KW - Investments KW - communication skills KW - business activity KW - public relations KW - organisational culture KW - Accounting. KW - organizacijska kultura KW - cultura dell'organizzazione KW - организациска култура KW - cultura organizacional KW - organizacinė kultūra KW - kultura korporatorja KW - организационна култура KW - οργανωτικό πνεύμα KW - podniková kultura KW - organizāciju kultūra KW - Organisationskultur KW - organisaatiokulttuuri KW - cultura organizativa KW - culture organisationnelle KW - cultură organizațională KW - podniková kultúra KW - organisatiecultuur KW - organisationskultur KW - organisatsioonikultuur KW - kulturë organizative KW - szervezeti kultúra KW - kultura organizacyjna KW - организациона култура KW - cultura d'impresa KW - vállalati kultúra KW - bendroji kultūra KW - corporate culture KW - korporatīvā kultūra KW - деловна култура KW - Unternehmenskultur KW - корпорациска култура KW - culture d'entreprise KW - kultura korporacyjna KW - cultura empresarial KW - korporacijska kultura KW - företagskultur KW - cultura imprenditoriale KW - култура на организација KW - poslovna kultura KW - cultura de empresa KW - култура на претпријатие KW - yrityskulttuuri KW - ettevõttekultuur KW - cultura aziendale KW - ondernemingscultuur KW - bedrijfscultuur KW - organizacijos kultūra KW - virksomhedskultur KW - kulturë e shoqërisë tregtare KW - kultura poduzeća KW - relations publiques KW - vzťahy s verejnosťou KW - marrëdhënie me publikun KW - relazzjonijiet pubbliċi KW - relații cu publicul KW - sabiedriskās attiecības KW - PR KW - vztahy s veřejností KW - relaciones públicas KW - odnosi s javnošću KW - односи со јавноста KW - suhtekorraldus KW - односи са јавношћу KW - ryšiai su visuomene KW - pubbliche relazioni KW - relações públicas KW - Public relations KW - odnosi z javnostmi KW - връзки с обществеността KW - közönségkapcsolatok KW - suhdetoiminta KW - δημόσιες σχέσεις KW - styky s veřejností KW - píár KW - портпарол KW - εκστρατεία ενημέρωσης KW - sabiedriskā saskarsme KW - public relation KW - viešieji ryšiai KW - ПР KW - glasnogovornik KW - darījumu aktivitāte KW - пословна делатност KW - verslo veikla KW - äritegevus KW - vita aziendale KW - bedrijf KW - деловна активност KW - poslovna dejavnost KW - Bestehen des Unternehmens KW - vida da empresa KW - virksomhedens liv KW - affärsliv KW - poslovanje KW - veprimtari tregtare KW - vida de la empresa KW - üzleti tevékenység KW - działalność spółki KW - vie de l'entreprise KW - съществуване на предприятие KW - ζωή της επιχείρησης KW - yrityksen toiminta KW - predmet podnikania KW - předmět podnikání KW - afaceri KW - attività imprenditorjali KW - negozju KW - пословна активност KW - podnikatelský záměr KW - elektroničko poslovanje KW - virksomhedsforhold KW - podnikatelská činnost KW - деловна дејност KW - e-poslovanje KW - verslininkystė KW - darījumdarbība KW - комуникационни умения KW - pratique de communication KW - комуникациски вештини KW - komunikacijske vještine KW - ħiliet ta’ komunikazzjoni KW - viestintäkäytäntö KW - τεχνική της επικοινωνίας KW - Redegewandtheit KW - pratica di comunicazione KW - kommunikációs készségek KW - kommunikation i praksis KW - suhtlemisoskus KW - schopnost komunikace KW - abilități de comunicare KW - umiejętność komunikacji KW - prática da comunicação KW - communicatie in de praktijk KW - sposobnost komuniciranja KW - bendravimo įgūdžiai KW - praktisk kommunikation KW - komunikačné schopnosti KW - técnicas de comunicación KW - aftësi komunikimi KW - вештина комуникације KW - sazināšanās prasme KW - komunicēšanās prasmes KW - bendravimo būdai KW - комуникациска практика KW - tehnici de comunicare KW - komunikační metody KW - kommunikationsförmåga KW - komunikační schopnost KW - praktika komunikimi KW - communication practices KW - комуникациски техники KW - komunikační dovednosti KW - комуникациска способност KW - dorozumívací dovednosti UR - https://www.unicat.be/uniCat?func=search&query=sysid:30953749 AB - How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility. ER -