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TY  - BOOK
ID  - 30842618
TI  - The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
PY  - 2017
SN  - 9780307887894 0307887898 9781524762407 9780670921607 9780307887917
PB  - New York, N.Y. Currency
DB  - UniCat
KW  - New business enterprises.
KW  - Consumers' preferences.
KW  - Organizational effectiveness.
KW  - Brand preferences
KW  - Choice (Economic theory)
KW  - Choice of product
KW  - Preferences, Consumers'
KW  - Product choice
KW  - Business starts
KW  - Development stage enterprises
KW  - How to start a business
KW  - New companies
KW  - Start-up business enterprises
KW  - Start-up companies
KW  - Start-ups (Business enterprises)
KW  - Starting a business
KW  - Startups (Business enterprises)
KW  - New business enterprises
KW  - Consumers' preferences
KW  - Organizational effectiveness
KW  - innovaties
KW  - Economic production
KW  - Nouvelles entreprises
KW  - Efficacité organisationnelle
KW  - Préférences
KW  - Préférences
KW  - innovatiemanagement
KW  - ondernemingen
KW  - Consommateurs
KW  - Efficacité organisationnelle
KW  - Business policy
KW  - Industrial psychology
KW  - Entreprises
KW  - Organisation de l'entreprise
KW  - Start-up
KW  - Efficacité de l'organisation
KW  - Innovation organisationnelle.
KW  - Création
KW  - Organization theory
KW  - Business management
KW  - bedrijven
KW  - management
KW  - organisatiecultuur
KW  - ondernemen
UR  - https://www.unicat.be/uniCat?func=search&query=sysid:30842618
AB  - "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
ER  -