TY - BOOK ID - 30835075 TI - The experience economy AU - Pine, B. Joseph. AU - Gilmore, James H. PY - 2011 SN - 9781422161975 1422161978 PB - Boston, Mass. Harvard Business Review Press DB - UniCat KW - Product management. KW - Marketing. KW - Diversification in industry. KW - Customer services. KW - Customer service KW - Service, Customer KW - Service (in industry) KW - Services, Customer KW - Technical service KW - Industrial diversification KW - Product diversification KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Brand management KW - Management, Product KW - Marketing KW - Customer relations KW - Input-output analysis KW - Barriers to entry (Industrial organization) KW - Multiproduct firms KW - Industrial management KW - Aftermarkets KW - Selling KW - Management KW - Economie ; toekomst. KW - Product management KW - Diversification in industry KW - Customer services UR - https://www.unicat.be/uniCat?func=search&query=sysid:30835075 AB - ER -