TY - BOOK ID - 30795422 TI - Status signals: a sociological study of market competition PY - 2005 SN - 9780691117003 0691117004 0691136432 9786612964992 1282964992 1400837871 9781400837878 9780691136431 PB - Princeton, N.J. Princeton University Press DB - UniCat KW - Market segmentation KW - Social status KW - Target marketing KW - 313 KW - 330.00 KW - 380.53 KW - 658.7 KW - AA / International- internationaal KW - Verkopen. Marktonderzoek. Verkoopsbeleid. KW - Ventes. Analyse des marchés. Politique de vente. KW - Sales. Market research. Sales policy. KW - 658.7 Verkopen. Marktonderzoek. Verkoopsbeleid. KW - 658.7 Ventes. Analyse des marchés. Politique de vente. KW - 658.7 Sales. Market research. Sales policy. KW - Market targeting KW - Target markets KW - Marketing KW - Social standing KW - Socio-economic status KW - Socioeconomic status KW - Standing, Social KW - Status, Social KW - Power (Social sciences) KW - Prestige KW - Niche marketing KW - Segmented market KW - Social aspects KW - Levenswijze en levensstandaard. Levensminimum. sociale indicatoren (Studiën) KW - Economische en sociale theorieën: algemeenheden KW - Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing KW - Verkopen. Marktonderzoek. Verkoopsbeleid KW - Social stratification KW - Market research KW - Economics KW - Markets KW - Social networks. KW - Social status. KW - Social values. KW - Social aspects. KW - Values KW - Networking, Social KW - Networks, Social KW - Social networking KW - Social support systems KW - Support systems, Social KW - Interpersonal relations KW - Cliques (Sociology) KW - Microblogs KW - Society and markets KW - Economic sociology KW - Socio-economics KW - Socioeconomics KW - Sociology of economics KW - Sociology KW - Sociological aspects. KW - Social networks KW - Social values KW - Economie politique KW - Cibles (Marketing) KW - Réseaux sociaux KW - Valeurs sociales KW - Aspect social UR - https://www.unicat.be/uniCat?func=search&query=sysid:30795422 AB - Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and, ultimately, the market segments the producer can (and should) enter. To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals. Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status. Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the public's perception of the market. Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest. Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated. ER -