TY - BOOK ID - 30761665 TI - Fostering sustainable behavior. : An introduction to community-based social marketing. PY - 2015 SN - 9780865716421 0865716420 9781550924626 PB - Gabriola Island, BC New Society Publishers DB - UniCat KW - Green marketing. KW - Sustainable living KW - Environmental responsibility KW - Sustainable development. KW - Behavior modification. KW - Behavioral assessment KW - Behaviorism (Psychology) KW - Conditioned response KW - Human behavior KW - Learning, Psychology of KW - Psychology, Applied KW - Development, Sustainable KW - Ecologically sustainable development KW - Economic development, Sustainable KW - Economic sustainability KW - ESD (Ecologically sustainable development) KW - Smart growth KW - Sustainable development KW - Sustainable economic development KW - Economic development KW - Ecological accountability KW - Ecological responsibility KW - Environmental accountability KW - Environmental ethics KW - Responsibility KW - Ecological living KW - Green living KW - Living, Sustainable KW - Alternative lifestyles KW - Environmentalism KW - Green movement KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Marketing KW - Marketing. KW - Study and teaching. KW - Environmental aspects KW - Environmental protection. Environmental technology KW - Advertising. Public relations KW - Développement durable KW - Marketing social KW - Aspect psychologique KW - Marketing social. KW - #KVHB:Omgevingspsychologie. Zie ook: Wonen KW - #KVHB:Ecologie KW - #KVHB:Duurzaamheid KW - Green marketing KW - Behavior modification KW - Study and teaching UR - https://www.unicat.be/uniCat?func=search&query=sysid:30761665 AB - We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation. ER -