TY - BOOK ID - 30736942 TI - Branding demystified PY - 2010 SN - 1282503278 9786612503276 8132104951 8132102347 8132108051 9788132104957 935280239X 9788132108054 9788132102342 PB - New Delhi Thousand Oaks, Calif. Response Books DB - UniCat KW - Branding (Marketing) KW - Communication in marketing. KW - Management. KW - Brand name products KW - Marketing KW - Advertising KW - Communication in marketing KW - Management KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:30736942 AB - The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built. ER -