TY - BOOK ID - 30603575 TI - The SAGE handbook of marketing theory AU - Maclaran, Pauline AU - Saren, Michael AU - Stern, Barbara B. AU - Tadajewski, Mark PY - 2010 SN - 9781847875051 9781446270516 184787505X PB - Thousand Oaks : Sage Publications, DB - UniCat KW - Marketing KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Philosophy KW - #KVHA:Economie KW - #KVHA:Marketing KW - Marketing - Philosophy UR - https://www.unicat.be/uniCat?func=search&query=sysid:30603575 AB - ER -