TY - BOOK ID - 30151212 TI - Sémiotique, marketing et communication: sous les signes, les stratégies PY - 1990 SN - 2130432433 9782130432432 PB - Paris Presses universitaires de France DB - UniCat KW - #KVHA:Semiotiek; Frans KW - #KVHA:Communicatie; Frans KW - -#SBIB:309H2820 KW - Communication in marketing KW - Semiotics KW - #SBIB:309H2820 KW - 659.12 KW - 659.12 Concept and design in advertising KW - Concept and design in advertising KW - Semeiotics KW - Semiology (Linguistics) KW - Semantics KW - Signs and symbols KW - Structuralism (Literary analysis) KW - Marketing KW - De reclameboodschap: algemene werken KW - Social psychology KW - Advertising. Public relations KW - Communication en marketing KW - Sémiotique KW - Semiotic models KW - Communication KW - Communication in marketing - France KW - Semiotics - France UR - https://www.unicat.be/uniCat?func=search&query=sysid:30151212 AB - ER -