TY - BOOK ID - 30130500 TI - Public communication campaigns AU - Rice, Ronald E. AU - Atkin, Charles K. PY - 2013 SN - 9781412987707 1412987709 PB - Thousand Oaks, Calif. : SAGE, DB - UniCat KW - #SBIB:309H260 KW - Publicity. KW - Advertising, Public service. KW - Public relations. KW - Advocacy advertising. KW - Corporate advocacy advertising KW - Advertising KW - Corporate speech KW - Business KW - Industries KW - PR (Public relations) KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Advertising, Public interest KW - Announcements, Public service KW - PSAs (Public service announcements) KW - Public interest advertising KW - Public service advertising KW - Public service announcements KW - Public relations KW - Voorlichting: algemene werken KW - Advertising, Public service KW - Advocacy advertising UR - https://www.unicat.be/uniCat?func=search&query=sysid:30130500 AB - ER -