TY - BOOK ID - 29982266 TI - De blauwe oceaan : creatieve strategie voor nieuwe concurrentievrije markten AU - Kim, W. Chan AU - Mauborgne, Renée PY - 2005 SN - 9789025428310 9025428312 PB - Amsterdam Business Contact DB - UniCat KW - New products KW - Market segmentation KW - Marketing KW - Produits nouveaux KW - Segmentation du marché KW - Marketing stratégique KW - Management KW - Business policy KW - 650.1 )* MANAGEMENT KW - concurrentie KW - management KW - marketing KW - BPB0701 KW - 658.11 KW - 658 KW - 330.342.14 KW - 330.342.14 Kapitalistische economie. Free enterprise. Markteconomie. Vrije concurrentie KW - Kapitalistische economie. Free enterprise. Markteconomie. Vrije concurrentie KW - 658 Business management, administration. Commercial organization KW - Business management, administration. Commercial organization KW - 658.11 Kinds and forms of enterprise KW - Kinds and forms of enterprise KW - Creatief management KW - Concurrentie KW - Concurrentiestrategieën KW - 658 Zaakvoering, administrat KW - Zaakvoering, administrat KW - Marketing - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:29982266 AB - ER -