TY - BOOK ID - 296090 TI - Essentials of marketing: text and cases AU - Lancaster, Geoffrey AU - Massingham, Lester PY - 1993 SN - 0077077288 PB - London McGraw-Hill DB - UniCat KW - Marketing KW - 658.8 KW - -Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Marketing. Sales. Selling. Distribution KW - Case studies KW - Marketing. KW - Case studies. KW - -Marketing. Sales. Selling. Distribution KW - 658.8 Marketing. Sales. Selling. Distribution KW - Consumer goods UR - https://www.unicat.be/uniCat?func=search&query=sysid:296090 AB - ER -